Digital marketing is readily becoming the most popular form of advertising in the world. As time passes, in which Internet access will likely become more readily available, technological devices will be owned by more households, and younger generations become steadily more interested in web-based material, digital marketing will eventually overtake its traditional television-, newspaper-, and magazine-based forms of promotion.
Pay-per-click advertisements – called PPC for simplicity’s sake – are also becoming more popular. Though PPC ads aren’t the most popular promotions on the Internet, they’re undoubtedly one of the most effective.
Let’s peer into eight of the most tantalizing, interesting, and thought-provoking statistics regarding PPC facts 2018 and Pay Per Click advertisements’ performance in 2018, and how it’s expected to change in 2019.
PPC Ads Are Considerably More Effective Than Organic Search Click-Throughs
Google is vastly more popular than other search engines, which likely comes as no surprise to anyone who’s used the Internet in the past – say – 40 years.
However, within Google’s search results, click-throughs from PPC ads have been demonstrated to be significantly more successful than their organic listing counterparts. Those who click on PPC ads to visit a website are actually 50 percent more likely to follow through with a purchase, as compared to those who clicked on a standard search result.
Mobile Search Engine Use Is Steadily Climbing In Popularity
With the relatively recent widespread proliferation of smartphones across the world, what’s also not surprising is the fact that clicks to websites from search engines that were paid for by advertisers occur on mobile devices more often than computers or laptops, with 53 percent of them coming from mobile devices.
This proportion leans further and further in favor of mobile devices every year, and is likely to continue doing so as time passes. As such, more websites will be geared towards mobile devices.
Today, we often run into websites that aren’t optimized for mobile use. In just a few years’ time, we could find sites that are geared towards mobile use, but not for “regular” browsers – mobile will become the “regular” soon enough.
Even Though Mobile Use Is Rising, Many Mobile Sites Are Painfully Slow
Anybody even remotely familiar with advertising or digital marketing knows that mobile consumption of advertisements is the “next big thing.” Sites that aren’t optimized towards mobile usage often fail, at least in the eyes of the Internet’s most popular form of browsing.
About 75 percent of all mobile sites require more than ten seconds to load, much to the dismay of consumers.
Website owners will surely catch on to this trend before consumers know it, resulting in better mobile sites.
Many Internet Users Fail To Differentiate Between Organic And PPC Listings
Personally, I’ve never been a fan of PPC ads on search engines. While I’m very much thankful such advertisements aren’t loud, flashy, or otherwise having a tendency to stick out, I simply don’t like them.
Consumer research indicates that nearly half of all Internet users fail to differentiate between PPC ads and regular returns from searches – 46 percent fail to tell the difference.
Google, Yahoo, Bing, and other search engines are likely to keep their main sources of revenue in place, not switching them up for any reason.
The Return Is High With PPC On Your Side
Business entities investing in Google’s AdWords, a beefed-up form of PPC advertisements, typically experience a doubling of their investments in income – not just revenue.
PPC advertising is popular, as virtually everybody understands. Google is likely to grow larger, and consumers will continue to gobble up their ads.
PPC Ads Are Expensive For A Reason – They Work!
As virtually everybody reading this article has used search engines before – probably on a regular basis – it’s safe to say that most people look to unpaid search results for most of their needs.
While some of us never purposefully click on paid advertisements occupying the top few slots on Google and other search engines, research has suggested that consumers who’ve already made their mind up on what to purchase respond quite favorably to paid advertisements.
65 percent of such narrow-minded, ready-to-purchase consumers give into the allure of paid PPC advertisements upon searching for gifts on search engines. If this statistic increases in the next handful of years, PPC ads are likely to become even more expensive, potentially resulting in advertisers looking to other forms of advertising to diversify their interests.
Plain, Old, Text Ads Are Regularly Ranked As The Most Effective
Even in today’s world of short attention spans and increased video consumption, businesses believe text-based PPC ads are often the most effective in reeling in consumers.
According to PPC advertisement expert Crypto Visibility, 87 percent of blockchain businesses surveyed in recent years believe text ads are the most effective for breaking through to potential customers.
Expect such ads on search engines to remain popular in coming years.
Businesses Are Slated To Spend More Money On AdWords Advertising
Of all Google AdWords clients, Search Engine Watch indicates about 72 percent are slated to funnel more money to their PPC advertising budgets in coming years. This means more money for Google and other search engines, including the bolstering of the PPC advertisement in modern-day marketing.