How Pay-Per-Click Are Disrupting The Online Ad Industry By Providing More Effective Results Than Traditional Advertising Techniques?
Internet users who are aware of the dynamics of search engine understand how difficult it can get to reach the first page of Google’s search results. Due to the dominance of Google, which controls over 83% of the Internet search market, the competition is become even more intense. Even if someone reaches the coveted top spot, various changes in Google algorithm continue to pose threat to the placement. Overall, it can be claimed that getting great results from organic search is becoming a long-term strategy, which needs a lot of patience. However, all of these potential drawbacks can be dealt with using Pay Per Click campaigns.
Why PPC Rules?
Most consumers think that Pay Per Click is as easy as finding a PPC platform like Google Adwords and start bidding on relevant keywords. However, experts agree that PPC requires as much knowledge as other SEO techniques. Perhaps, there are countless success stories where small businesses got a great ROI, return on investment, using PPC. As such, most of these small businesses focused on serving the customers, while a professional PPC company helped them market their products.
Proof of Success
As explained earlier, PPC statistics campaigns are incredibly successful because it doesn’t require advertisers to wait for the results. A professional PPC company can ensure that small businesses can quickly get traffic, which can be converted into potential clients. In fact, the math is simple as return on investment is easy to calculate by evaluating the expense of PPC and profits made by a single campaign. Actually, here are some uplifting statistics by prominent research companies, which testifies to the profitability of Pay-per-click:
1. According to Google, every $1.12 spent on Adwords PPC generates $2.33+ in small business revenue.
2. Prominent marketing company WordStream suggests that nearly 41.3% of the users click only the first three results. Considering that PPC ads are usually placed on the top of search engine page, the placement exposes ads to a large proportion of users. Payday Loans were banned by Google Ads in 2016
3. Since organic search results on the Internet may contain different quality of links, most commercial customers buying products count on PPC and Adwords to deliver accurate results. As such, customers with high commercial search intent click on PPC ads almost 65% of the time.
4. While the average click-through rate of a PPC advertisement is only 2%, ads that show up on the top of search engines in the first position get 7.94% clickthrough rates. For PPC ads, this is a good sign as they can be easily placed at the top of search results in Google ans other search engines.
5. Due to the relevance to keywords, PPC customers are 50% more likely to buy the product.
6. Google is not the only effective source of paid ads. According to TrendStatistics, 66% of the companies have used LinkedIn paid advertising to acquire customers.
7. Just like LinkedIn, Facebook has also started paid ad services to target potential customers. As such, companies that traditionally used PPC are regularly increasing their ROI by more than 2.5 times using the new Facebook remarketing services.
8. According to Google, search ads can increase the brand awareness by 80%.
9. Display advertising is yet another form of PPC, which has proven to increase traffic by almost 300% for several businesses that were already using traditional PPC.
10. Apart from Google, Mobile Ads are also becoming a major phenomenon. Creative Roots Marketing estimates that nearly 300,000 mobile ads currently serve the customers of Google Mobile Ads.
11. Regarding brand awareness, 43% of users buy a product after they see it on the Youtube.
12. The PPC marketing is becoming increasingly effective compared to other channels. For instance, Adobe Research indicated that Google ad click-through rates increased nearly 20% across the board, in 2014.
13. Interestingly, gaming and social media ads have a remarkable 91% viewing completion rates.
14. Consumers are 27 times more likely to click through online video ads than standard banners.
Hopefully, these statistics from prominent research companies are enough to justify the case of PPC statistics based Insights that direct your marketing strategy. However, it is necessary to gain a complete knowledge of the market before embarking on the PPC journey. Otherwise, the easiest and probably the most effective strategy is to hire a professional company to manage the Ad campaign.
Case Studies
For instance, Google included a case study of a local small business in Pennsylvania, which saw a 100% growth in the short-run using PPC campaigns. The business is called Quench, which sells environmentally friendly water coolers, which replaced the traditional five gallon water coolers used in the commercial and retail markets. By 2019, Quench is expected to experience an above average growth selling their water coolers, which allowed them to amass enough profits to start a pay-per-click project.
After starting the campaign, the company was able to almost double their revenue in less than two years. In addition, Quench also increased its employee base by 75% expanding its operations from 15 local markets to 35 of the top 50 U.S. markets. Due to the successful PPC campaign, nearly two-thirds of the sales come from the Internet.
Perhaps, the impact of PPC and Adwords campaign also brings intangible benefits in the form of business expansion. For instance, a New York based company, Butterfield Market and Catering, is a small family-run business, which also serves the Rockefeller family. In 2008, it started to use the Adwords campaign. Despite the fact that 2008 was the start of the worldwide recession, the business was able to increase its growth by almost 40% by the end of recession, in 2010. While other businesses struggled to stay afloat, Butterfield Market and Catering expanded to support 50 full-time employees and added a bakery and catering division to its business services. Overall, the success was solely attributed to the PPC campaign.