Google AdWords Statistics 2016-2017
Google Ad users have become reliant on digital advertisements across multiple industries. It has become the lifeblood of many businesses and has resulted and some key statistics on how various advertising methods fared out. Some of those results are provided below:
1. Google Search Statistics
Without Google searches, there’d be no need for AdWords. The following information provides you with an idea of how many annual searches take place:
If Google’s response to the question “How many annual Google searches takes place?” is “trillions worldwide,” then a safe assumption is that there is at least a minimum of two trillion annual searches, which makes the ROI for investing into Google AdWords very favorable. However, this number could easily be far more than two trillion. In fact, it could be as high as 999 trillion or even closer to a quadrillion. But in any case, it’s a great platform for investing into Google AdWords. Some of the stats include the following:
• 1 billion searches in 1999
• 14 billion searches in 2000
• 55 billion+ searches between 2001–2003
• 73 billion searches between 2004–2008
• 365 billion+ searches in 2009
• 1.2 trillion searches between 2012–2015
• 2 trillion+ searches thus far in 2016
2. Average Conversion Rate (CVR)
The average conversion rate with respect to AdWords among all industries is 2.70% for search results and 0.89% for display ads. Of these statistics, both the Finance and Insurance industries have excellent conversion rates in the search results, which is 7.19% CVR, and 1.75% CVR in the display network.(Source | PPC Statistics 2016-2017)
Home Goods and Real Estate also fare well with respect to the conversion rates on the display network at 2.19% and 1.49% respectively.
Consequently, the eCommerce clients are among one of the poorest performers at only 1.91% CVR.
3. The Average Cost per Acquisition for AdWord Search Ads
The following are some stats on Google AdWords cost per acquisition across multiple industries. The study consists of CPA averages based on different industries, that allow you to measure your performance against the competition. Otherwise, you’d only be gauging your own performance, but not knowing how you’re actually doing against other advertisers. The benchmarks are as follows:
One of the major key performance indicators (KPIs) is the cost per action, also referred to as the cost per acquisition (CPA), which is associated with the cost per click (CPC) as well as the conversion rates (CVRs) for each of those clicks. The CPA varies significantly, as the top 10 percent of advertisers experience results that are five times better than average.
An average conversion rate (CVR) for search and display ads within 20 different industries reported an average of $59.18 that resulted in CPA on the search network and $60.76 that resulted in CPA on the display network (Source | Google AdWords Statistics)
4. Average Click-Through Rate in AdWords by Industry
The average click-through rate that occurs within AdWords among all industries is 1.91% that resulted in the search networks and 0.35% that resulted on the display networks. Of these, dating, along with personal services click more so by using PPC, resulting with an average click-through rate of 3.40%.
Some of the other industries with high click through rates that result on the search network consist of Finance at a CTR of 2.65%, B2B with a CTR of 2.55%, Consumer Services with CTR of 2.40%, and lastly Technology with a CTR of 2.38%.
One of the poorer performing industries consists of Legal services. They have problems attracting attention on the SERP as they have a relatively low average CTR of only about 1.35%. Mainly because they have advertising restrictions that have been enforced by Google and government agencies. Other poor-performing industries include eCommerce with a CTR of 1.66% and industrial services with a CTR of 1.40%.
5. The Average Cost Per Click for Google AdWords
The average AdWords associated with cost per click (CPC) among all industries resulted in $2.32 on the search network and in $0.58 on the display network. This area is led by the legal services industry on the search network, whereby the top 10 most expensive keywords are both “Lawyer” and “Attorney” Overall, on average, the CPC within the legal industry is $5.88, which is 40% more than the next expensive industry, which is the employment services industry, where its CPC is $4.20.
The advocacy and nonprofit sectors have a cost per click just below $2, whereas other industries have more inexpensive CPCs on the Google display network. Unlike the Employment Services industry who pays $1.66 per click on the Google display network.
6. The Highest Cost Per Click Keywords
The Google AdWords is more like an auction type of marketplace that allows advertisers to bid on keywords in an effort to compete for the highest ad placement. The minimum bid for each keyword is around $.05 cents, however in the more highly competitive sectors, bids can be as high as $50 per click when bidding on keywords from PPC.
7. Google’s Revenue from AdWords Between 2001 to 2015
Google’s advertising revenue has been generated and accounted for since 2001. It earned nearly 67.39 billion US dollars during the year of 2015 alone. 97% of Google’s revenue is generated from online pay-per-click advertising. Another issue to note is that Google experiences very little competition in this area.
8. Top 10 Most Expensive Google Keywords
We all know that Google Keywords can range from anywhere between $.05 per word to roughly $50 per word, but what we don’t know are Google’s top 10 most expensive Keywords; they are listed as follows:
Notice any similarities? They are mainly associated with the financing industry and industries that are associated with large amounts of money.(Source | Google Statistics)
Hopefully, the information provided in our PPC Google AdWords statistics resource article above will allow you to measure your performance and make better, more informed marketing decision with respect to your online advertising budget and projected outcomes.