Google is by far the most popular search engine on the World Wide Web. Not only was Google a pioneer in the very early days of the Internet, as the search engine has come to blossom into being the most popular right now.
It doesn’t look like Google’s dominant market share of search engine usage is going anywhere, either. Did you know that roughly 36 percent of mobile searches are local and performed using Google? Further, 74.5 percent of all computer-based searches are entered into Google, as well.
1. Businesses generate a serious return from allotting advertising dollars to Google Ads
As you likely already know, spending money on Google Ads – Google Ads is the name of Google’s official advertising platform, by the way – does not guarantee a return on your investment. However, the average business turns $3 in revenue for every $1.60 they spend on Google Ads.
Some advertisers don’t see any return of capital whatsoever, though these businesses likely don’t bother to research how pay-per-click and pay-per-impression advertising works. Further, these businesses are highly likely to be one-man-shows advertising for businesses that don’t have any halfway-substantial digital footprint found on the World Wide Web.
Make sure to conduct your research prior to spending money so as to not waste your business’ hard-earned money.
2. How many people react to video advertisements positively?
More than you’d think. It’s safe to say that most people don’t actively watch advertisements on streaming services, social media, on television, or anywhere else.
However, research from Video Ads’ very own Nicky Rettke – she’s a group product manager there – indicates that an astounding 91 percent or smartphone users either decided to purchase that advertised item or service in the future or actually went through with purchasing it.
3. Name, address, and phone number has never been so important
For many years, Google has provided its users with contact cards of businesses so they can more quickly access their relevant contact information. These “cards” show phone number, that day’s hours of service, pictures of the business if they’re available, and physical address.
Even though the fact that having a fully-updated name, address, and phone number on Google is directly correlated to garnering interest from customers is widely known, far too many businesses obviously don’t care at all about getting customers to contact them.
Seven out of 10 people who search for businesses in their current local settings end up calling them via the phone number that Google’s “contact card” provides.
4. If you purchase pay-per-click ads, don’t focus on anything but selling
Did you know that people who visit websites via pay-per-click links on Google’s search engine results page are going to purchase something from your page about 50 percent times more frequently than visitors who found their way to your web page via Google’s organic results?
As such, don’t waste your money on purchasing pay-per-click advertisements for any purpose outside of immediate, direct selling or raising brand awareness in the early stages of your brand.
5. Pay-per-click advertisements are best for direct sales, with one exception
Raising brand awareness in the initial stages of any brand’s launch or first adopters phase of growth is almost always difficult. Very, very rarely will brands luck up and get featured somewhere in media with significant followings.
If you are one hundred percent confident in the viability of your brand on the market, first craft an advertising campaign. Immediately thereafter, expense as much money as you’re comfortable with spending towards advertising.
Statistics indicate that brand awareness can effectively be grown through nothing but paying for exposure on Google’s search engine results pages for search users that will most likely fit your target demographic. Just one brand awareness campaign, when done correctly, through paid Google ads can boost the metric up to 80 percent!
6. Be careful on Google Ads in complying with its terms of service
Google makes almost all of its revenue through advertising on nothing but Google, a search engine. Recent statistics indicate that some two million accounts were both registered and active as Google AdSense publishers. Of those two million accounts, 100,000 were taken off of Google‘s AdSense platform.
In other words, roughly five percent of AdSense publishers get booted. Read the terms of service before requesting advertisements to incur as little trouble as possible.
7. Most digital marketers are spending more in 2018 than they did in 2017
Those who don’t properly prepare for search engine advertising are left out of the winner’s circle in terms of receiving returns on investment to the tune of two dollars’ revenue for every one dollar’s spent advertising.
73 percent of publishers that spent at least one dollar last year – in 2017 – will have spent more than they did in the previous year by the end of 2018.
8. Morningtime advertising could very well be a thing
Just under half of American citizens – 46 percent, to be precise – pick up and unlock their smartphones to check for notifications upon waking up each and every morning. Some businesses do, in fact, tailor top-of-the-morning ads to their most loyal customers. This is likely to become more popular soon enough.